21 November 2011

Lonely Hearts AW12 'Science Fiction'

The latest collection from Lonely Hearts plays with the theme of science fiction and draws inspiration from the 90s, with shapes and silhouettes influenced by the movie The Matrix. This was articulated brilliantly at the recent New Zealand Fashion Week show where styling for the show included killer shoes, nineties touches such as chokers and baseball caps, and a prodigy soundtrack to set the scene.
"We began by thinking of Trinity," Lonely Hearts designer Steve Ferguson explained. "She's a warrior, and she wears a lot of that tight, uniform type stuff." 
Although it is clear the label have taken a slightly different direction for this season, with the overall theme being much more mature. The collection remains true to the heart of the label, and won't neglect the tastes of the long time fans.


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