WILDFOX "Star Crossed Lovers"

90s influence is everywhere, The new fall lookbook for Wildfox is based on Baz Lurmans 1996 adaptation of Romeo and Juliet, this was the film of my early teens. I loved reading the influence behind this 90s inspired Wildfox range...

 After school, in the evenings when their homework is finished, they anxiously await a new episode of the Real World, reality TV at it’s peak, the characters makeup free and yelling over lazy roommates, it’s as 90’s as it comes. As you grow up you don’t acknowledge the things that will shape who you are, that will define your tastes and create lasting impressions, but looking back it’s easy to see just how influential even the most mundane activities were, your era’s entertainment can change how you look at things. These girls were inspired every day by so many things, The real world, Romeo and Juliet, Leonardo Dicaprio, 90210, The Spice Girls, Adidas, Delias, Skater Boys, Winona Ryder, Reality Bites, Alicia Silverstone, Aerosmith, braided hair, shell necklaces, Spring Break, Ren and Stimpy, Sunflower dresses, Diet Pepsi, Britney Spears, Hanson, The Macarena, River Phoenix, Love Line, MTV, Judy Blume, Karaoke, the list goes on forever. Today the girls live their dreams while designing clothes, they use their 90’s experience and adoration to create a collection based on High School, the feeling of walking the halls, binders under arm, daydreaming of kissing Romeo.

Although Wildfox is a womens label the clothes are quite oversized and in this shoot the boys are wearing Wildfox which I love.